diff --git a/common/console_common.c b/common/console_common.c
index 0202345..00e020b 100644
--- a/common/console_common.c
+++ b/common/console_common.c
@@ -33,6 +33,15 @@
 
 #ifndef CONFIG_CONSOLE_NONE
 
+static const char *colored_log_level[] = {
+	[MSG_EMERG] = "\033[31mEMERG:\033[0m ",		/* red */
+	[MSG_ALERT] = "\033[31mALERT:\033[0m ",		/* red */
+	[MSG_CRIT] = "\033[31mCRITICAL:\033[0m ",	/* red */
+	[MSG_ERR] = "\033[31mERROR:\033[0m ",		/* red */
+	[MSG_WARNING] = "\033[33mWARNING:\033[0m ",	/* yellow */
+	[MSG_NOTICE] = "\033[34mNOTICE:\033[0m ",	/* blue */
+};
+
 int barebox_loglevel = CONFIG_DEFAULT_LOGLEVEL;
 
 LIST_HEAD(barebox_logbuf);
@@ -102,6 +111,18 @@
 	puts(str);
 }
 
+static void print_colored_log_level(const int level)
+{
+	if (!console_allow_color())
+		return;
+	if (level >= ARRAY_SIZE(colored_log_level))
+		return;
+	if (!colored_log_level[level])
+		return;
+
+	pr_puts(level, colored_log_level[level]);
+}
+
 int pr_print(int level, const char *fmt, ...)
 {
 	va_list args;
@@ -111,6 +132,8 @@
 	if (!IS_ENABLED(CONFIG_LOGBUF) && level > barebox_loglevel)
 		return 0;
 
+	print_colored_log_level(level);
+
 	va_start(args, fmt);
 	i = vsprintf(printbuffer, fmt, args);
 	va_end(args);
@@ -129,6 +152,8 @@
 	if (!IS_ENABLED(CONFIG_LOGBUF) && level > barebox_loglevel)
 		return 0;
 
+	print_colored_log_level(level);
+
 	if (dev->driver && dev->driver->name)
 		ret += sprintf(printbuffer, "%s ", dev->driver->name);