Update Arm TF references to TF-A ...

Update Arm Trusted Firmware references in the upstream documents to
Trusted Firmware-A (TF-A). This is for consistency with and
disambiguation from Trusted Firmware-M (TF-M).

Also update other Arm trademarks, e.g. ARM->Arm, ARMv8->Armv8-A.

Change-Id: I8bb0e18af29c6744eeea2dc6c08f2c10b20ede22
Signed-off-by: Dan Handley <dan.handley@arm.com>
Signed-off-by: David Cunado <david.cunado@arm.com>

Convert documentation to reStructuredText ...

Due to recent issues in the rendering of the documentation on GitHub and
some long-standing issues like the lack of automatic table of content in
Markdown, the documentation has been converted to reStructuredText.
Basic constructs looks pretty similar to Markdown.

Automatically convert GitHub markdown documentation to reStructuredText
using pandoc.

Change-Id: If20b695acedc6d1b49c8d9fb64efd6b6ba23f4a9
Signed-off-by: Douglas Raillard <douglas.raillard@arm.com>