Add an option to enable the greentea tests independently from the unit
tests.

We can't just use the typical BUILD_TESTING option to enable greentea
tests. BUILD_TESTING enables unit tests and fetches googletest, which
are compiled for the host. Greentea tests are cross compiled and require
a toolchain file. For this reason we add a new option just to enable
greentea tests, preventing build failures triggered by the unit tests
and googletest.